SmartBug Media.

Prepared for MuscleSound • Partner overview

SmartBug × MuscleSound | HubSpot + Marketing

Your HubSpot team.
Your marketing team.

Hands-on Sales Hub Pro and Marketing Hub Pro implementation, followed by ongoing marketing strategy and execution for MuscleSound.

  • Sales Hub Pro
  • Marketing Hub Pro
  • Ongoing marketing

Bella — thanks for thinking of us for MuscleSound. We can support both sides of the engagement: building HubSpot and running the marketing that puts it to work.

I also hosted the healthcare meetup at UNBOUND this year. Healthcare meetup (opens in a new tab)

The opportunity

MuscleSound is evaluating a partner to build its CRM foundation and run ongoing marketing without adding an internal marketing hire.

Proposed outcomes

Support physician/practice buyer education
Connect campaigns to sales follow-up
Measure progress from qualified opportunities to installations
01 / Approach

One connected plan.
Two focused workstreams.

Build the systems your team needs. Then put them to work with a marketing plan shaped around MuscleSound’s goals.

Build the foundation

White-glove setup of Sales Hub Pro and Marketing Hub Pro, supported by a HubSpot strategist. Proposed discovery topics:

  • Pipelines
  • Lifecycle definitions
  • Lead routing
  • Marketing setup
  • Reporting
  • Team enablement

Final implementation deliverables will be defined in a statement of work (SOW).

Run and improve marketing

A flexible monthly plan, supported by a marketing strategist working alongside the HubSpot strategist. The plan may include:

  • SEO & content
  • Email nurture
  • Social
  • Campaign execution
  • Trade-show follow-up
  • HubSpot optimization

Channel mix and delivery volumes are agreed in the monthly scope.

From discovery to continuous improvement.

Proposed sequence · Dates and durations to confirm

  1. 01

    Discover

    Agree on growth targets, buyers, baseline and scope.

  2. 02

    Implement

    Build the HubSpot foundation defined in the SOW.

  3. 03

    Activate

    Launch the agreed marketing channels and sales follow-up.

  4. 04

    Optimize

    Review reporting and refine the plan against agreed goals.

02 / Relevant experience

Healthcare experience that fits.

From medical-device marketing to healthcare CRM implementation, these examples show how SmartBug supports lean teams.

Adjacent / B2B demand generation

Medical-device consulting firm

Website redesign and account-based marketing helped a medical-device consulting firm expand its reach. The published case study reports a 116% year-over-year increase in new Tier 1 digital contacts.

Read the demand-generation case study (opens in a new tab)
03 / Investment

A planning range, with room to scope.

Preliminary planning estimates, subject to discovery and an agreed scope of work.

White-glove implementation

One-time implementation · Sales Hub Pro + Marketing Hub Pro

Sales Hub Pro implementation≈ $11,000
Marketing Hub Pro implementation≈ $12,500
Combined estimate$23,500

Use $25,000 as a rounded implementation planning allowance.

Ongoing marketing + HubSpot support

≈ $10,000 / month

$120,000 for 12 months. Flexible based on agreed goals, channels and scope.

HubSpot subscriptions, trade-show costs, migrations and integrations are additional. Paid-media management and extra project work require separate scope confirmation.

Plan around $150,000–$200,000 for first-year implementation and ongoing marketing, with the final channel mix and paid-media allocation set during discovery.

A typical six-month initial retainer is followed by quarterly renewals, subject to agreement.

04 / Next steps

Define the growth target.
Then build the plan.

Proposed discovery topics to turn a planning range into a focused scope of work.

  1. 01Target installations/revenue and deadline
  2. 02Priority buyer segments and sales cycle
  3. 03Current acquisition channels and conversion baseline
  4. 04Trade-show calendar and budget allocation
  5. 05Current CRM/data and migration/integration requirements
Next conversation
October 19, 9:00 a.m. PT

Please share the Gong recording to inform preparation for discovery.

Prepared by Casey Peddicord for Bella (Isabella Golob), with MuscleSound’s leadership in mind.

Email Casey to plan next steps